Relationship Marketing Essay Example | Topics and Well Written Essays - 2750 words

Relationship Marketing - Essay ExampleRelationship Marketing Relationship selling is more about making a customer relationship and encouraging consumers to have a broader get rate and more satisfaction with their products. Typically relationship marketing is pitched towards long- call growth.Since the freshspaper has non thought about relationship marketing the visitors make one buy and are never seen or heard from again. The newspaper continues to spend huge amounts of money in order to attract customers and has very bitty repeat business. Relationship marketing is all about the repeat business.Relationship marketing is a cost-efficient method that finds to retain visitors (Goldglantz, 2007). The advantage of relationship marketing is that it aids retain the successes the newspaper has already attained.For example, a huge amount of visitors privy be converted to a huge amount of degenerate visitors. These return visitors can be examined for characteristics and traits. The d isadvantage is that relationship marketing that seems inward (to current customers) does not attract new customers on a large scale.The advantage of traditional marketing is that it draws its net wide like a fisherman hoping to attain as many customers as possible. The broader the net the more fish and more markets we can dab into. The disadvantage of traditional marketing is that most arrangements (newspapers) cannot simply keep paying high advert costs to assert an expedient customer flow.Relationship and traditional marketing can be surmount applied when in conjunction. One exploits new markets and draws in first-time visitors while the other retains the customers as long as possible.The best the relationship, the best the gross revenue results of the newspapers (Hunter & Perreault, 2007). Thus newspapers should conceive developing their marketing program so that it attains sales on the front end and the back end.Here we are considering two organizations. One organization dri ll relationship approach with their customers and the other organization use traditional approach with their customers and here we are considering organization as a newspaper. First, describe the different activities of that newspaper which is using relationship approach with their customers.Relationship marketingDefinition Relationship marketing is defined as the building of long-term, loyal, committed and economic relationships with potential and living customers through communication and the provision of quality products and services.Relationship marketingis a type ofmarketingdeveloped from direct response marketing campaigns carried out in the 1970s and 1980s which emphasizes customer retention and satisfaction, rather than a dominant focussing on point-of-sale proceedings.Relationship marketing is different from other forms of marketing in that it recognizes the long term value to the business firm of keeping customers, as opposed todirector Intrusion marketing, which focuses upon accomplishment of new clients by targeting majority statistics based upon prospective client lists.DevelopmentRelationship mark