Troy v, Iliad

Guidelines for the Comparative analysis of the movie â€Å"Troy† and â€Å"The Iliad† Your comparative essay should be typed in single space paragraphing (font 12 Times New Roman) and it should be at least 500 words. (I will use the â€Å"word count† feature in Microsoft Word to check the number of words. ) Try not to exceed 1000 words at most. Your essay should be the result of your own contemplations, observations and conclusions. You can read other sources for this assignment but you should not copy at any form or to any degree the sources you have read. You can just use the ideas gained through sources in your own words. If you do so, however, you should definitely cite the references to your sources. In case you use a source and forget to cite it or even worse if you copy from a source the score for your paper will be zero. So please beware of intentional or unintentaional plagiarism. In writing up the paper first watch the movie completely and if needed take notes. (The DVD of the movie is provided to you. )Then, compare what you have seen with what you have read and try to find out the reasons for the differences. The followinig notes may help you: ?Note the changes in value systems in the past and present ?Note the reasons for the changes and modifications that have taken place in the creation of the movie. (including commercial, political, values, †¦) ?Focus on justification premises for the atrocities and savagery that is depicted as valor and courage in the Iliad. ?Explore the contributions (messages) that the two works make to human culture in their own context. Iliad vs. Troy Movie. Neither Athena with her matchless wisdom, nor Apollo with his talent of prophecy, could foretell that someday Prometheus’s fragile creature, human, would become rude in a scale that not only would turn his back to the gods, but also would distort their presence and effects in the human history. â€Å"Briseis: Well, then your men did. The sun god will have his vengeance. Achilles: What's he waiting for? Briseis: The right time to strike. Achilles: His priests are dead, and his acolyte's a captive. I think your god is afraid of me? Briseis: Afraid? Apollo is master of the sun, he fears nothing. Achilles: Where is he? †(Troy) The movie â€Å"Troy†, which is an adaptation of Homer’s Iliad, is an obvious twist of it, both historically and literarily. There are numerous differences between them that can be observed and revealed. Here, I am going to highlight some of inordinate modifications of Homer’s Iliad in Wolfgang Petersen’s Troy; and, then, try to go beyond the surface to discover the reasons for such changes. The movie duration is about 163 minutes; and it takes 50 minutes to reach to the starting point of the Iliad. Although there are, also, several rotations of the classical myths events in the first 50 minutes that even an amateur classic mythology reader can remark it fallacies, I will not enter that domain. I will just refer to the changes that are in contrary with the Iliad and can be retrieved by the information that Homer presents. For instance, in the Iliad we see that it was Paris’s doom to go to Sparta and fall in love with Helen. But the movie gives no account for the background of the story and the destination’s role. Another incident which is not mentioned in the Iliad is Achilles’s rapid action to siege the beach of Troy and invading Apollo’s temple. The major modification of the Iliad is the absence of Gods in the movie. There is no information about them but some names that elder characters mention and some statues. The only Goddess that we can see in the movie is Thetis, Achilles’s mother, who is a nymph according to the Iliad, half human, half fish. But the director of the movie does not want to put emphasis on the divinity part and although Achilles meets her in the water, picturing her fish part is cleverly avoided by the director. Apollo in the movie is just a wretched God who is not able to avenge the offence that Myrmidons have done to him. In the minute 42 of the story, Achilles beheads Apollo’s statue. While in the Iliad, Achilles respects Gods and makes sacrifices for them. In another scene, in the minute 29, while Hector is urging Priam, his father, to return Helen to Sparta to avoid a war, Priam tells him not to worry because, â€Å"Apollo watches over us. Even Agamemnon is no match for the Gods. †(Troy) But Hector replies, â€Å"And how many battalions does the Sun God command? †(Troy) This is not the only place in the movie that Hector, who is protected and respected by gods in the Iliad and highly believes in them, mocks the gods. It happens again in minute 54 of the movie when the high priest announces that two farmers have seen an eagle with a serpent in its talons, a good sign from Apollo. Hector mocks the priest and saying, â€Å"you want to plan a strategy based on bird signs? He concludes from Apollo’s inability to take vengeance on Achilles for insulting his statue and says, â€Å"The gods won’t fight this war for us† (Troy). The whole story is in contrary with the Iliad, because it is indicated that the Trojans see that sign while trying to push back the Achaean host to their ships, and predict it as a bad omen from Zeus who is the owner of the eagle, though. Moreover, in the Iliad, it is g ods’ war more than human’s. It seems that there is an intention beyond these manners of mocking gods by two of the best characters who the audience would love best and sympathize with. First assumption would be that the director of the movie wanted to make a realistic shot of the Iliad. But, after deepening in the story, another assumption may be that the director does not believe in God’s or divinity at all and try to inject his view through his best characters and he is doing this cleverly. Almost in the first scene that we see Achilles, when the messenger boy asks if the stories about him is true and if he cannot be killed, Achilles responds, â€Å"I wouldn’t be bothering with the shield then, would I? (Troy) a very logical and clever way to wipe out tendencies of believing in divinity from audiences mind in the beginning of the story and to appeal the skeptic generation of 21st century! Another major difference between Iliad and the movie is again in the process of adaptation of the Iliad according to the appetite of the audience. Every Iliad reader can understand in a glance that the honor codes and bravery values of those days is in contrary wi th todays. The most devouring and slaughtering characters were the most praised heroes of the Iliad. Achilles, Hector, Ajax and Diomede were a few samples of ancient world heroes. But, is it possible to picture those animalistic brutalities within Iliad these days and expect to attract people to pay for watching it? Of course not! Instead, we need to show a sentimental view of our heroes, heroes who despise war; heroes who are sorry for killing people. For instance, Hector while returning from Sparta provokes Paris who wants to fight with Menelaus and says that, â€Å"there is nothing glorious about it, nothing poetic† (Troy). But it is indeed glorious in the Iliad to fight. In fact Homer calls Hector the pair of bloodthirsty Mars as an honor. On the other hand, we need a kind, loving and caring Achilles with a masculine attractive figure to attract more audience. What about softening the violence with some romance scenes to guarantee our investment, no matter what was the story and what was the truth. So, let’s dismiss Diomede who is a brutal killer, kill Ajax and Menelaus at the beginning, and omit Aeneas and so many other valiant heroes to make the story more appealing and brief. But, let’s picture Agamemnon as he was to make people despise him. So tricky! Simply put, it seems that cinematographs own a mightier weapon that Zeus’s thunder bolt and Poseidon’s trident by which have sent myth gods and their offspring to the underworld. But, what if someday, they claim war against Semitic or early religions’ God? What if they twist the reality and feed that in a colorful tempting way to the people? (As Islamic Republic of Iran does it in regard to Baha’i faith). Do the audiences of those movies would accept what is being presented or investigate after the truth?

At the Candle Light

At the candle light I declare after all there is no enjoyment like reading! How much sooner one tires of a thing than of a book! — When I have a house of my own, I shall be miserable if I have not an excellent library. † ? Jane Austen, Pride and Prejudice In a world that believes ignorance is bliss, true knowledge can only be earned by reading. The more you read the more lives you live.Discovering the diverse palette of culture, gaining an insight into what matters in the real, mature world is of far greater use than spending a life time in mediocrity without a chance of a better, more in depth expression of your thoughts. Books have the gift to heal wounds, to sooth troubled minds, to make us dream and hope. When we are alone, books are our best friends; they entertain us in our spare moments. Good novels, books on poetry and short stories, give great enjoyment. At times we become so absorbed in our books that we forget even our important engagements.Loneliness stops be ing a burden for a reader. It was the English author Bacon who said that reading makes a ‘full man’. No one can question the truth of this saying, but it is the reading of good books alone which bestows upon us the maximum benefit. Of course, all books enrich our vocabulary, all of them make us wonder about, drifting from our daily routine into the vast universe of words written on a piece of paper at one point in history, but only those well written can capture our full attention and make us question the way we see life on its own.Every person is different, we all digest different kinds of literature, but if we are capable of reading in between the lines we develop the most important quality human beings can possess, wisdom. Because people tend to criticise, to be mean and inconsiderate and to be inpatient they forget that all of us are at one point in our life teachers for the others. A book will wait patiently on a shelf full of dust until the moment comes when we de cide to devour its knowledge.Once it is read, the mind will arrange the information received in the big puzzle called experience. We feel all of a sudden capable of moving mountains using only our intellect. If I were to summarise the importance which books play in my life I would use a famous quote of Charles William Eliot: â€Å"Books are the quietest and most constant of friends; they are the most accessible and wisest of counsellors, and the most patient of teachers. †

Evaluating the Effects of Regulatory Agencies on the LIMS ( Laboratory Essay - 1

Evaluating the Effects of Regulatory Agencies on the LIMS ( Laboratory Information Management System ) - Essay Example ongoing mechanism to monitor, assess, and, when indicated, correct problems identified in the general laboratory systems requirements specified in all relevant Paragraphs within CMS Regulations Part 493 Subpart K that apply to the laboratory in question. This means that the LIMS implementation will need to provide a Quality Assessment (QA) module that provides functions, that must, when requested by the CMS and other U.S. Federal Medical Regulators, provide Verifiable Demonstrable Evidence (VDS) in the following areas. An ongoing review process that encompasses all facets of the laboratory’s technical and non-technical functions and all locations/sites where testing is performed. QA also extends to the laboratory’s interactions with responsibilities to patients, physicians, and other laboratories ordering tests, and the other non-laboratory areas or departments of the facility of which it is a part. When the laboratory discovers an error or identifies a potential problem, LIMS must allow strong remedial actions to be taken to correct the situation. This correction process must involve identification and resolution of the problem, and development of policies that will prevent recurrence. Policies for preventing problems that have been identified must be formally recorded as well as communicated to the laboratory personnel and other staff, clients, etc., as appropriate. The LIMS implementation should (that is to say, good practice, but not a legal requirement) provide a facility to monitor the type and number of complaints received by the laboratory such as, for example, a particular client continuously complaining about the laboratory’s failure to promptly respond to STAT test requests. The laboratory must possess and be able to demonstrate to CMS etc, inspectors A facility to review of the effectiveness of corrective actions taken to resolve problems, revision of policies

The Al-Shabaab Terrorist Group Research Paper Example | Topics and Well Written Essays - 2750 words

The Al-Shabaab Terrorist Group - Research Paper Example Al-Shabaab is a militant group composed of Islamist youth with a foundation in Somalia. Al-Shabaab, also referred to as the Mujahideen Youth Movement, was formally recognized by Somalia government in 2012. It is believed that Al-Shabaab is a Somali-based cell of the militant Islamist affiliate of al-Qaeda that controls the larger part of southern Somalia, where is has imposed its own form of Sharia. The number of members in Al-Shabaab militia was estimated to fourteen thousand, four hundred and twenty-six in May 2011. The quarrel between Al-Shabaab and Al-Qaeda over the union leadership caused the spread of Al-Shabaab; Al-Shabaab quickly lost their ground due to widespread disintegration. Members of the Al-Shabaab describe themselves as waging jihadists against non-Muslims whom they refer to as kufaars. The group is engaged in a constant combat against the Transitional Federal Government and the African Union Mission to Somalia. The motive of the Al-Shabaab is to eliminate foreign in terference in Somalia; they thus kidnap, intimidate and kill aid workers to accelerate the suspension of humanitarian operations and an exodus of relief agents. Al-Shabaab is one of the most dangerous groups of the time and it is raising concern throughout the world because of its merciless terrorist activities. Al-Shabaab was initially a representation of the hard-line militant youth that was within the Islamic Courts Union. Currently, Al-Shabaab is described as the extremist splinter group of the Islamic Courts Union.

Rain water harvesting Essay Example | Topics and Well Written Essays - 500 words

Rain water harvesting - Essay Example The rainwater harvesting systems involves three main elements that are collection system, conveyance and storage system. The type of harvesting system rely on the magnitude as well as the nature of the catchment area. Simple roof water catchment is one of the collection systems used in many households whereby cistern, pipe and appurtenances are the materials used in roof water collection system. Second is the large systems that are made for the large institutions such as stadiums, schools among other facilities. The system appears complex as ground and roof water is preserved in underground reservoirs. Roof water systems for the higher buildings are another rainwater harvesting technique. In this system, roof water is often designed for collecting rainwater and the water is stored in a different cistern. Land surface catchments are regarded as the simplest way of harvesting runoff water as compared to rooftop catchment. Lastly, is the collection of storm water in urban areas whereby the storm water is subjected to various contaminants? In this catchment, maintaining the catchment clean is the central aim of the system and thus it entails consideration of water pollution control.The collection of the rainwater using gutters is determined by the material used in water harvesting that can affect the efficiency of the system. For example, the low-pitched roofs do not lose much water like steep-pitched roofs. The materials used in water harvesting and the location of the storage facility affect the efficiency of the system operation.

Role of Social Media in Customer Relationship Management Essay

Role of Social Media in Customer Relationship Management - Essay Example Along with that, this work explores the importance of using social media for its diverse objectives in business, event, and social context. In the context of an event, this study also explores London Mela festival (2014), and the way organizers used social media to manage the customer relationship. London Mela is Europes largest outdoor South Asian festival which consists of several live entertainments and traditional Asian culture activities. This research study explores the role of social media in customer relationship management with a reference to London Mela as an example of the event. Firstly, there is a need to understand the definition of relationship marketing. Grà ¶nroos (1994, cited in the Egan, 2001, p. 23) describes relationship management as â€Å"identify and establish, maintain and enhance and, when necessary, terminate relationships with customers and other stakeholders, at a profit so that the objectives of all parties involved are met, and this is done by mutual exchange and fulfilment of promises.† Thomas and Housden (2011) assert that the concept of relationship marketing is that customer must be influenced in a way that leads to his contentment. According to Chan and Guillet (2011), customer relationship management is a systematic approach to managing firms communication or interaction with current and future customers. However, it involves technological expertise in organizing and synchronizing sales, marketing, customer services and technical support. On the other hand, Masterman and Wood (2006) argue that Customer Relationship Management (CRM) is a management philosophy on the basis of which firms common goal can be achieved through identifying and satisfying customers defined and undefined needs and wants.  

REFLECTIVE LEARNING JOURNAL Essay Example | Topics and Well Written Essays - 500 words

REFLECTIVE LEARNING JOURNAL - Essay Example However, I was surprised to realize that it is not the faculty decision to change the evaluation methods. The decision is up to the dean of The Applied Medical Science who is not even a nurse. I think having such a bureaucratic system decreases innovation and creativity in a nursing college. It was great to know that yyyy University has modified its curriculum. More Nursing courses have been added to the program and include Nursing Informatics, Care of Older Adults, Principles of Education for Nurses, Counseling, Epidemiology, Nursing Theory, and Genetics for Nurses. I think adding these courses is a great move forward because it happens after hiring new faculties who get their PhDs in education from developed countries. This change makes me feel better about the future of nursing in Saudi Arabia because there is apt of improvement that just needs passionate personnel. The faculties were very welcoming and they accepted my ideas and me. Additionally, they were very encouraging especi ally because some of them had been my instructors when I was undergraduate student. They were also very proud of my accomplishments. That made me happy and more excited to go back to Saudi and contribute to the improvement of nursing education and ultimately nursing care in my country. I also feel grateful because I contributed to changes at Yanbu College in Yanbu city in Saudi Arabia. My brother is an associate professor at Yanbu Collage and teaches chemical engineering. I discussed with him the teaching pedagogies, the assessment, and evaluation methods I learned at xxxxx. At that time, I realized that having a PhD in a field does not mean that you can teach well. This is because my brother has a PhD in Chemical Engineering but he did not know how to be an effective educator. I was very excited telling him everything I could possibly remember from NUR 504, NUR 528, and NUR 600 courses. He liked the flipped classroom strategy

The study in economic factors affecting on the value of Stock Exchange Literature review

The study in economic factors affecting on the value of Stock Exchange of Thailand Index (SET index) - Literature review Example Ross states that the theory predicts the returns on assets and the other risk factors. The theory allows determining the relationship between return of a portfolio and return of an asset. The theory has been applied to determine macroeconomic factors to determine stock through examining seven macroeconomic variables that are risk premium, industrial production, inflation, market return, consumption, and oil prices. The results depict a positive relation between macroeconomic variables and stock return. The fundamental concept in arbitrage pricing theory is the ‘law of one price’ that is, that the two assets cannot be sold  at different prices. The theory determines simpler version than the Capital Asset pricing model in which one operating system affects the returns. Arbitrage pricing theory determines investor’s preference towards risks. Azzez & Yonezawa (2006) study investigates the empirical evidence for the pricing of macroeconomic factors in the Japanese St ock market using APT model. The model determines pre- and post- bubble period of the stock market and determine the relationship between the macroeconomic factors and stock returns (Azeez & Yonezawa, 2006). The study of Zhu (2012) illustrates the impacts of macroeconomic factor (returns of the energy sector in Shanghai. The main objective of the study id to determine the influence of macroeconomic factors on the stock market, it focuses on the exchange rate, industrial production, bonds, exports, imports foreign reserve and the unemployment rate (Zhu, 2012). Quantitative methodology was adopted to conduct a study, and the data was gathered from secondary sources such as, National Bureau of Statistic of China, People’s Bank of China for a consecutive period of 2005-2011. Arbitrage Pricing Theory has been applied to determine the returns of assets and risks. The finding of the study reveals that the exchange rate, export, foreign reserves and the unemployment rate

Invention of the Email and Bank Secrecy Act Essay

Invention of the Email and Bank Secrecy Act - Essay Example Global communication has become indispensable in human society as it determines the relationship between people belonging to different nations and cultures. An important mode of communication is the email. It is an electronic method of transmitting messages from one part of the globe to another part in a matter of seconds. It was in 1978 when a 14-year-old boy Shiva Ayyadurai created the first email. Email has definitely brought a new dimension to human communication and interaction. Its impact is even more prominent in the business world with email becoming the most preferred mode of communication. There has been a rapid growth of its popularity since its inception and this has been proved by a survey conducted in February 1998 at an Institution of Information Scientists. According to the survey, 60 participants booked a place by e-mail while the others booked either on the phone or have used fax. In business today, email is the most common process of communication with clients and off-site staff (Hill, 2005, pp.93-94). Its major advantage is that it is password protected which means the information on email can be accessible only by its user. It also saves time since messages sent via email takes under a second to get transmitted to the target email. The Bank Secrecy Act (BSA) was first introduced in the year 1970 by Congress in the U.S. in order to protect the global financial system from money-related crimes like money laundering and terrorist financing. Money laundering is the method by which illegally earned money is circulated and integrated into the financial system so as to make it appear clean. Basically, it is a system by which money received from one (illegal) source is appeared to have been received from another (legitimate) source.  

Approaches to calculation Essay Example | Topics and Well Written Essays - 500 words - 1

Approaches to calculation - Essay Example The supplementation of mathematics learnt in school with their home based symbols can make kids have a deeper and better comprehension of what is taught in class. In figure 3 Barney has used various symbols to communicate his idea. He has used beans, flowerpots, the hand, arrows, numerical (10, 1, 2, 3, 6, 4 and 5) and letters (t, I, s). Barley strives to represent mathematical expressions using symbols. He states that â€Å"10 t 1 is p† which means that 10 take away 1 gives 9. In this instance he uses the letter â€Å"t† to represent the mathematical symbol of (–) which means minus. The letter â€Å"p† stands for 9 in an inverted form. The whole representation is supposed to mean that 1 taken away from 10 gives 9 or in a mathematical symbol way it’s simply 10-1=9. He also states that â€Å"2 t is 1† to mean 1 taken away from 2 gives 1. He uses another form in the second instance involving arrows and a flowerpot with beans in it. The arrows emerging from the pot are symbols that represent the act of taking away a bean the pot and the number of beans in the pots to the right of the arrow represents the number of beans that are left once the bean is takeaway from the pot. This whole representation stands for a standard mathematical symbol of 2-1=1 and 8-1=7 expressed in Barney’s own symbols. Code switching is evident here as he switches from using numerical and letters to drawings and arrows. He then switches to using numbers and arrows and â€Å"is† which represent the equal sign in a standard mathematical representation. The arrows denote the minus or take away sign. Lastly he draws the hand with a numerical on it to denote that the number has been taken away from a set and ‘is’ means the equals sign (Giangrasso & Shrimpton, 2013, pp112- 178). Barley’s recordings give a pictorial representation to the mathematical expression and appeals to the eyes of the

Advantages and Disadvantages of Technology Essay Example for Free

Advantages and Disadvantages of Technology Essay The advantages of stun guns and patrol car video surveillance are a critical tool in law enforcement. Officers are given the option of Tasers, which are extremely effective when pursuing an offender that might have had the upper hand to fight for a long time, resulting in the officer gaining injuries. Currently, patrol car video is a necessity as video records will enhance an officers credibility, corroborate identities, and statement issues, and can be used as evidence in court. However, critical to law enforcement; stun guns should be used as a last resort. Let us examine some of the issues that contain some validity to arguments for the continue use of these tools within law enforcement. One may argue that a Taser (stun gun) causes muscle contractions and renders a person helpless while being temporarily paralyzed. Lee (2007) addressed this to be true, but law enforcement has maximized training programs so that suspects and officers lives are not in jeopardy. In addition, when a stun gun is used there is a permanent record and the video surveillance is automatically recorded when an officer takes the safety off the weapon (Lee, 2007). Consequently, the stun gun is used by law enforcement specifically for self-defense, and as a result, Lee (2007) mentions there have been hundreds of arrests that would have been involved in most serious outcomes, such as a suspect or officers demise. Read more:  Essay About Technology Advantages and Disadvantages As much as of 1,500 lives a year are taken by accidents with firearms in the United States (Tennenbaum, A. N., Moore, A. M. (1993). However, guns have been converted into less-lethal weapons such as Tasers. In fact, the Taser gun also known as a stun gun has the capacity of 50,000 volts that are connected to electrodes, and this nonlethal weapon resembles a gun in its composition and has varying degrees of power. Tennenbaum, A. N., Moore, A. M. (1993) noted that there are available nonlethal weapon technologies, which give citizens options and no deadly force of traditional guns. The stun gun is an alternative weapon that can be operated by an officer with proper training and is a nonlethal weapon. One must be capable of using a stun gun to subdue or neutralize a suspect so that no harm will occur to ones body. After all, not every person has the same body structure, so  therefore the stun gun can be more dangerous depending on the individual. Example, someone with a heart defibrillator can die from a stun gun (Lee, 2007). However, with the proper training, an officer has the knowledge of reducing or increasing power on the stun gun, and the main idea here is that the Taser will immediately stop an individual in his tracks by setting the Taser to a specific level for the offender. One may argue that stun guns may promptly fall into the hands of criminals who will use them for criminal acts. Although, there is no arguing over this point, nevertheless with these weapons such as stun guns, the consequences will not be deadly for either the officer or the offender. Suppose some others may say that nonlethal weapons are unrealistic but interesting. After all, one knows an advance of technological knowledge is essential in law enforcement. For example, when Tasers are used in the muscular areas, the offenders nervous system is shut down for up to 30 seconds. As a result, the officer is safe from harm. Finally, an officer now has efficient time to confine or restrain the suspect. Hence, no one gets hurt. Law enforcement wants to prevent any misuse. An individuals background is nationally run through to verify his credit card information, age, and identification. Finally, there is a check for any felony convictions, not to mention terrorist watch lists. If any information pertaining to felonies show up, the individual will be turned away. When one uses a patrol car and it is equipped with video surveillance, he is being protected in many ways because video does not lie. Whether the officer is acting inappropriately or the suspect is acting hostile the video will prove to be the most critical evidence. Tennenbaum, A. N., Moore, A. M. (1993) assures surveillance systems are great additions to police cars. They protect both sides, and if one thinks about it, he would rather be stunned than shot. The most distinct video surveillance brings the highest quality to agencies. They are easy to use and they have the technology to transfer, gather, and retrieve evidence. In fact, the video is shared with court officials and the prosecution while maintaining the integrity of the original video. There are no negative factors in having patrol car video surveillance. This tool is capable of functional requirements and meeting legislative mandates. Typically, patrol car surveillance systems tend to use analog tape technologies, which can be copied and transferred. However, overall performance in these surveillance systems is limited. In conclusion, the overall success with law enforcement and the violence out there today are critical tools for an officers self-defense. In addition, Taser and video surveillance are the most chosen tools in law enforcement. Furthermore, when the Taser is used properly and efficiently, it will deter the most hostile offenders, whereas most nonlethal weapons will not having the necessary means. Meanwhile video surveillance can help an officers defense or a suspects guilt in court as it is a permanent video record of an incident. Moreover, video surveillance is never bias, the truth is right in front of you. References Lee, Harry. (2007, February 19). JPSO Tasers Have Proven To Be A Near-Perfect Non-Lethal Weapon That Stuns. Sheriffs Weekly Journal, 27(31), 36, 1/3. Retrieved May 28, 2008, fromhttp://search.ebscohost.com/login.aspx?direct=truedb=f5hAN=24245269site=ehost-liveTennenbaum, A. N., Moore, A. M. (1993). Non-Lethal Weapons: Alternatives To Deadly Force. The Futurist, 27(5), 20. Retrieved May 28, 2008, from ABI/INFORM Global database. (Document ID: 479634).

Market Entry Of Hui Li Shoes Into Singapore Marketing Essay

Market Entry Of Hui Li Shoes Into Singapore Marketing Essay The International marketing which is defined as performance of business activities including price, promotions, product and distribution decision and then the task of marketing research is to systematically collect data, process it into valuable information which is important for getting marketing decision. The information of the host country on political stability, cultural attributes and geographical characteristic are required for sound for foreign markets. Information on economic general data on level of growth, inflation levels, business cycles and the levels of competition in that particular industry. These directly affect the economic viability of the product, since some of the factors affect profitability. This report examines possible feasibility of plan for china shoes company Hui Li entering the Singapore market. It indicated that despite previous successes for the company in china market significant strategic alterations to its target segmentations and marketing mixes as well as supply and distribution operations will be necessary for success in entering Singapore. It suggests that the future economic growth of the Singapore market and considering the position of international competitor already operating in the market that it is a critical objective for the company to enter the market in order to maintain long term growth of market 2. Background of Hui Li 300000876508128399649319422 During the 1970s, The Ping Pong model since 1976. By Hui Li brand sneakers were the popular shoes in China its bright and clean design a sharp contrast to the drab homogeneity of Communist China. Continuing into the 1980s, the shoe remained a status symbol for Chinese teenagers who were well-off enough to don a pair of famous Warrior models Hui Li. But as China opened up economically, so did the marketplace for sneaker brands. when the 50 year-old Hui Li name was still popular in China, it was no longer well-known as one of the premier Chinese brands. Instead, Hui Li shoes became the shoe of the working class worn by poor construction workers, elderly women and rural citizens looking for a pair of cheap, durable shoes, inexpensive brand name and mark-up. Fascinated by this story, a graphic design student from China recently released a photography book which features people wearing Warriors in various areas of China. Each copy of Book of Warriors comes with a pair of Warriors models by Hui Li. The author, Shumeng Ye, wishes to use the Hui Li brand to tell the story behind the shoes and represent a varity side of China. Not either the industrial power and economic power, but the daily life of a country with its own distinctive sneaker culture. A pair of Hui Li shoes was very expensive at the 1960s, and was popular trendy for young people at that time. Nowdays this old Chinese brands to make their comeback. 3. Market Entry of Hui Li Shoes into Singapore 01300000206900126032684190582 The main reason for entering Singapore is to increase sales and profits. Building up a branch in other town, city or state, entering a foreign market is mainly part of the relentless quest for business expansion and growth. Hui Li has a very useful business model and has gained market share in China market, the only way break into more wealth country in Asia. Hui Li targets young people. In Singapore, many young people like to wear designer, including working adults, sportspeople, schooling children, business people and the elderly. People in Singapore like to spend money on quality products, there have more dispose income, and they like to try out new products, especially from China, Japan, Korean, the USA and India. Also, there are not many shoes companies from China to Singapore; therefore, there is a possibility to market this new product brand in Singapore as the consumption size of market is actually growing. There are a range of potential routes by which Hui Li could enter this market. Ideally they have to pursue a strategy of equity investment have all control of its operations within Singapore. Whilst such a strategy carries the greatest risk it also provides the greatest reward and, most crucially, protects the integrity of the business and the brand. Hui Li has the financial resources, expertise and experience to do so and has proficiency in entering competitive market. As the decisions, which they make will directly affect every part of their business for many years in the future to Singapore. but, this is important in the decision-making process as firms assessment of the cost and risk associated with exporting their product into Singapore market. Exporting will be the best entry mode for manufacturers like Hui Li that wants active penetration of Singapore markets will look to direct export channel. Direct export has contained higher startup costs, greater information requirements and higher risks. They will choose Singapore agent channel and branch channel. Franchising is a form of licensing in which a company licenses a business system as well as property rights to an independent company or person. 4. Problems that could exist in Singapore for Hui Li Rivalry is placed in a central role for entering Singapore market. This means that company basically hastocompeting in industry effectively. It is obvious that global and local companies make intense competition for Hui Li. competitor most compete at same level of price and quality for leather shoes industry in Singapore including VANS from USA, TOPMAN from UK. The successful competitors has already got amount of market share and brand loyalty with consumer tastes over period of time. Hui Li has to be well prepared and well known Singapore market. Otherwise they May lose by those competitors. The market of china is slightly different from Singapore market, so that Hui Lis shoes may not be preferable for local consumer preferences. Consumer may only recognize the product which already established this market over decades. It may take time that makes them to accept new brand like Hui Li. Also brand loyalty has already established by their global and local competitor. It will be more difficult for them to switch their favorable brand easily. Moreover the brand reputation in Singapore is not as good as other international brand. The consumer may not choose their Hui Li product in first place even with high quality shoes. As the initial capital required for Hui Li to establish branch in Singapore, it will be huge amount of fixed and operation costs. Culture may influence on consumer behavior. Segmenting in terms of culture factors, Singapore also segment overall society in smaller subcultures. These subcultures division are based on variety sociocultural and demographic variables. Such as nationality, religion, geographic location, race, age and sex. Subcultures may have problem for Hui Li that loss of focus on to market targets. Because Singapore has multi combinations of nationalities like China, India and Malaysia. The Hui Li must determine whether the beliefs and customs shared by members of a specific subculture make them desirable choose for special marketing attention. Identification of subculture is complex in segmenting market particularly in countries like Singapore. They only enable to focus on sizable and natural segments as different members of a specific subculture have different preference of Hui Li shoes. 5. Environmental analysis of Singapore market 5.1 cultural analyses Geographical Setting A. Location Southeastern Asia, islands between Malaysia and Indonesia B. Climate Singapore is generally hot and humid. Its warm and humid year round, with the temperature almost never dropping below 20Â °C (68Â °F), even at night, and usually climbing to 30Â °C (86Â °F) during the day. C. Living condition Singapore has a very high standard of living for expatriates and the city has one of the best living conditions in Southeast Asia. Singapore people have more money to buy consumption goods. 5.2 Competitive analysis for Red Dragonfly SWOT factors Strengths good quality price affordable designed long lasting Weaknesses not international brand not popular Opportunities new affordable spending power of people in Singapore is high people like to try new things, new designs something exclusive Threat competition from leading brands price possible copying from others too many other shoe companies in Singapore 5.3 PEST FACTORS Political Environment Spore govt is very stable No problems with conflicting rulers /parties/groups/government Gets along well with other countries International countries like to promote their products in Singapore Economic Environment Spores economy is very stable Everyone has a job People in Singapore like to spend money Good jobs and good income Good education / almost everyone is educated Business-oriented Social Environment (social activities , social clubs , lifestyle of Singapore people, foreigners, ) People in Spore love clubbing, parties, gatherings Lifestyle is very rich -Many activities in many clubs, community center Multi-racial , harmony Many foreign mixture of people Mixed society Social media/interaction/very socially connected Technological Environment (internet, globalization, modernity, techno, phones, communication) People in Singapore are techno-savvy Internet is available everywhere Every home has Internet connection Most people use WIFI Latest hand-phone / smart phone technology Lots of people use social media eg. Facebook, twitter, etc Use hand-phone for everything internet, communication, discussion, conference, meetings, schools, etc The environment that needs further study will be the economic and social environment in Singapore for shoes. 6. Evaluation of the Marketing Mix (the 4 Ps) for possible adaptation Product Fashion designed with high technologies Popular in China Good quality Price Affordable price Priced for quality Priced for Brand Affordable for the Singapore market Promotion Visual merchandising such as store design and layouts Poster Newspaper advertisements / magazines Place -Located their retailer store at orchard road -Main shopping mall -Local partners 7. Conclusion of Analysis I think that Hui Li has perspective future in SG market. According to cultural analysis, we have brief knowledge about Singapore. The living condition of Singapore has a high standard of living. People like to buy more product, Hui Li may possible to entry this market to increase sales. And the climate has indicated that Hui Li need to decide what type of shoes can meet consumer needs in order to weather of generally hot and HUMIND in Singapore. Competitive analysis Hui Li will go through external and internal factors. There is no question that the phenomenon makes both opportunities and threats to Hui Li who looking for compete successfully in the international market. There is growing power for developing nations where Singapore presents significant business opportunities for Hui Li in entering. Local people would like to try new brand product with high quality and affordable price, even the brand is not international. However, most of competitors are international brand that Hui Li have to compete with them for market share and consumer loyalty, they need to differentiate their shoes to meet people needs. Finally the deciding mainly depends on an analysis of both external environmental conditions. Pest has provided general ideals that macro environment of Singapore. The factors indicated that economic of Singapore is growing and people have higher disposable income, political environment has encouraged foreign investment with lower tax rate. Society in Singapore is harmony with multi-racial foreign mixture of people. The macro environment for Singapore hat great impact for Hui Lis entering. The analysis of marketing mix in Singapore market has significant effects on Hui Li entering. And it is reasonable to recommend that a well know brand name has major impact on strategic planning process. All of 4p help Hui Li to build their brand successful in Singapore. Hui Li may local their retailer store at Orchard Road and main shopping mall. Orchard Road is main center for peoples attention and shopping around. The brand recognition can increase by locating this market place. The ownership of the Hui Li brand can cooperate with local partners will be able to help them access the Singapore distribution systems more effectively. They may promote main emphasis on visual merchandising such as layouts of store can be necessarily impact on communication tools with consumer and advertising on TV and newspaper. As the price of leather shoes are affordable and the product is well designed with quality one. All of analysis indicted that it is great opportunity for Hui Li to entry this ma rket. 8.Strategic Marketing Plan Marketing Plan for Hui Li Shoes 1 2. 1.Marketing objectives A. Target market B. Expected sales year 20 C. Profit expectation year 20 D. Market penetration and coverage Adaptation Core component B. Packaging component C. Support service component A. Adults, all ages B. 2 million dollars C. Three hundred thousand dollars D. Advertising, lower prices Main shopping center Such as: Orchard Road, Bugis. Well-designed shoes with high quality Delicated package Feedback 3. Promotion mix Advertising Objective Media mix Message Costs Sales promotion A. Objectives B. Coupons C. Costs Other promotional methods A. Promote products B. Magazine and TV C. Fashion product and high quality D. 40000 Promote new brand Newspaper Discount for the new buyer C. 50000 Poster 4 Distribution from origin to destination Port selection Origin port Destination port 2.Mode selection AD/DIS Air carrier packing A. Marking and labeling regulations B. Costs Documentation required A. Bill of lading B. Dock receipt C. Air bill D. Commercial invoice E. Proforma invoice F. Shippers export declaration G. Statement of origin 5.Insurance claim China port Singapore port A. AD Quick and convenience DIS may not get permission to entry and quotas A. Shoe box B. 10000 All needs 5. 10000 5 Channel of distribution Retailers Type and number of retail stores Retail markups for products in each type of retail store Methods of operation for each type 5 center stores B. Store Cash and credit card Scale of operation for each type Import and exports agent Warehousing A. Type B. Location D. Large A. Stores B. Bugis Orchard Road 6 Price determination 1.Cost of the shipment of goods 2.Transportation costs 3.Handling expenses A. Loading and unloading charges 4.Insurance costs 5.Customs duties 6.Import taxes and value-added tax 7.Wholesale and retail markups and discounts 8.companys gross margins 9.retail price 1. 10000 2. 15000 A.3000 4.30000 5.4000 6. 7% 7. 20% 8. 30% 9.50-100 7 Methods of payment 1.Cash in advance 2.Open accounts 3.Consignment sales 4.Sight, time or date drafts 5.Letters of credit Cash in advance Open account

Cult Media Is Defined By Leading Media Essay

Cult Media Is Defined By Leading Media Essay The term cult media is defined by leading cult media theorists, Sara Gwenllian-Jones and Roberta Pearson to mean any text that is considered off-beat or edgy, that draws a niche audience, that has a nostalgia appeal, that is considered emblematic of a particular subculture, or that is considered hip (ix). For over a century, cult media in the form of films have played an important role in our lives, entertaining us, often provoking conversation and debate. Joining films in the cult media stakes was the rise of television in the 1950s which added to the spread of cult media. A pivotal moment in cult media was the release of the film, The Rocky Horror Picture Show in 1975. This film changed the publics perception of cult media and how people related to it. Since then the internet and online social media have completely changed the way cult media has evolved and been received. My thesis statement is that eventhough there have been significant changes that have impacted on the production, distribution and reception of cult media since that pivotal moment of Rocky Horror it still remains extremely popular. This is because it often deviates from accepted societal norms. It touches on religion, sex, politics, ethnic backgrounds and other topics that many people regard as controversial (Hills 21). These themes are all still today what Gwenllian-Jones and Pearson term off-beat and edgy. They allow cult media to transcend significant changes and generations and are the reason why cult media continues to grow in popularity (Jancovich, et al; Mathijs and Mendik; Stadler and McWilliam). Three significant changes that have impacted on the production, distribution and reception of films, television, and other new and emerging media was firstly the internet, secondly technological changes such as digitalisation (the shift to digital cinema) and thirdly, the rise of the cult media audience and the incredible rise in the fanatical devotion to cult media texts (FANDOM) and the user-revolution of alternative films and TV shows cult media attracts a particular kind of devotional investment and fetishisation (Hills 511). The first change was the internet which has certainly changed the way cult media is viewed. Especially since the introduction in 2006-2007 of higher download speeds on broadband internet. People can now view and download films and TV shows through peer to peer file sharing, streamed from video tape and DVD via sites like YouTube, bitTorrent and DixXCrawler. This has expanded the opportunities for potential audiences to gain access to films which already have a cult reputation, as well as to discover and create new cult reputations. In the late 1970s and early 1980s, for example, it tended to be the case that cult reputations were forged within major metropolitan areas: it was in such areas that repertory theaters, for example, could be found. For those who did not have easy access to such areas the chances of finding films outside of the mainstream was very difficult (Klinger; Telotte; Tryon). Now, however, with abundant information freely available on the Web, as well as the huge number of films released on DVD and available over the Internet, many more people can gain access to a range of different cult titles wherever they are geographically located. This may make it increasingly likely that cult reputations are forged outside of a theatrical release. With the internet FANDOM and other devotees can more easily access the works of current leading independent filmmakers like Jim Jarmusch, Wes Anderson, Lynne Ramsay and Victor Nunez. The second change was the introduction of different and multiple distribution streams which allow for more cult media to exist. Emerging technologies that facilitate the production, distribution and promotion of small, offbeat films. Traditional distribution models have been challenged by new media entrepreneurs and independent film makers, user-generated videos, film blogs, mash-ups, downloads, and other expanding social networks like Facebook (Klinger 13; Lavery). With a video or digital camera, a computer, editing software and an internet connection, anyone can make and upload a film of virtually any length to a personal Web site or a searchable public domain such as YouTube. There has been continuing convergence between film and TV because of the advances in digital technology. Image and sound quality and even viewing contexts and audience experiences are moving closer together in many instances with digitalisation having a significant impact on all screen media (Hartley; Klinger ; Stadler and McWilliam). New distribution models firstly video, then DVD, then high speed internet download have given an extra lease of life to old horror and cringe-worth B-films that might otherwise have languished in obscurity. It is Hollywoods version of the long tail where the web fuels endless small cults that add up to a massive audience (Lavery, 20). Thirdly, there has been a dramatic shift from viewing in a picture theatre to viewing in small, private groups in a hall or function room or at home alone. Devotees do not have to go to the cinema anymore. This shift has significant ramifications for cult viewership. There is the loss of sharing the particular cult media with others in a cinema. Now it has been replaced by online chat rooms and Facebook sites (Scone; Stadler and McWilliam). Its hard to imagine the Rocky Horror  cult developing the way it did with its outlandish costumes, spirited shout-outs and dancing in the aisles in the absence of communal showings in a theatre (Lavery; Telotte). Home consumption of the cult film or cult film-in-embryo may allow for the proliferation of interpretations in the absence of the disciplining presence of other cultists. What is diminished are possibilities for engaged spectatorship a kind of creative and communal participation in the life-world of the cult film (Hills, 41). Now, with the rise of digital cinema, audiences often encounter films outside the theater and even outside the home on their way to work or at the beach. The cult media audience can now utilise all manner of ways to access films and TV shows. The FANDOM audience has become interactive as social media allows for DIY (do-it-yourself) film criticism and analysis. Film blogging is a very important aspect of the production, distribution and reception of cult media. Devoted fans are continuing in greater numbers to use DIY production activities such as uploading reviews and videos. This is spurring on participation in alternative cult media (Caldwell; Hills; Lavery). Finally, there is the continuing convergence between cult film and cult television. Cult media experts Professors Ernest Matijs and Xavier Mendik argue that the fanatical devotion by fans to film franchises like Star Wars, Lord of the Rings and, Pirates of the Caribbean have made them both mainstream and cult classics. As Doctor Jane Stadler and Kelly McWilliam contend the label cult media covers such a broad territory that it cannot be distinguished as a clear category or genre (274). To be a  cult  film, it must have a particular kind of audience who display a particular kind of behavior; behavior which is often  ritualistic.  The Rocky Horror Picture Show  is the archetypal example of a film which, regardless of any esthetic or formal filmic features it may display, developed a dedicated audience following, who would go to tremendous lengths to attend a screening of their worshipped film (Klinger; Mathijs and Sexton). It can be argued that Rocky Horror was the first cros s-over film that spanned the gap between cult and mainstream. With Rocky Horror and a successful shock TV show such as Dexter there is not always a clear difference between cult media and mainstream media. Dexter has an extremely dark side to it and covers controversial topics such as incest and serial killers. In the same vein as Rocky Horror, Dexter can also be regarded as cult media. Going back to what Gwenllian-Jones and Pearson said it is offbeatand it is edgy. It may not have the call and response of Rocky Horror or its music and costumes and dancing in the aisles of the theatre. It is a different genre within cult media with Rocky Horror being a dark musical fantasy and Dexter being a horrific comedy. One of the main differences that distinguishes cult television like Dexter from cult film like Rocky Horror is seriality, where a show like Dexter can develop characters and story lines over many hours (Gwenllian-Jones and Pearson; Klinger). The show has now run for over 70 epis odes and is into season 7 compared to the 100 minutes of Rocky Horror. In summary, even though there have been significant changes to the production, distribution and reception of cult media and despite cultists perceptions that their offbeat and edgy object choices have become too accessible to mass-market audiences, cult media has grown in popularity. It has become more culturally diffuse, especially over the past decade, earning not only a place as a popular marketing term, but also blurring with mainstream entertainment like Hollywoods cult blockbusters like Star Wars, Lord of the Rings and Pirates of the Caribbean  (Klinger; Mathijs and Sexton; Peary; Stadler and McWilliam). As leading media expert Professor Barbara Klinger has observed, the gradual transition of cult media as a result of constant, on-going changes from public, social rituals at cinemas to private, individualistic collectorship in the home viewing environment has popularised cultish activity such as repeated screenings, reciting dialogue, and other viewing rituals. This has all resulted in taking cult media beyond marginal subcultures and allowing it to become more connected to countless types of media and an ever-increasing world-wide fan base.

Troys Ideology and Occupation in Fences by August Wilson :: essays research papers

In Fences, the main character Troy obtains an occupation that changes his value systems, his character traits, and his overall ideology. Not only did it affect his lifestyle, it eventually affects those around him. The newly found ideology Troy obtains significantly effects the development of the story's plot.   Ã‚  Ã‚  Ã‚  Ã‚  Troy has a lower-middle/working class occupation - a garbage man. In Troy's mind, this job is something that enables him to survive thus far. Growing up, Troy experiences many hardships. Escaping an abusive father, Troy corrupts his life with a passion for thievery and irresponsible actions. For example, Troy impregnates a woman; the woman gave birth to Lyons. Because of Troy's irresponsible lifestyle, he is sent to jail; Lyons grows up without a father. Upon obtaining this job, Troy thinks it is one of the most stable aspects of his life. Stability, security, and success - this occupation brings many enhancements into Troy's life. Having a steady income changes his personal ideology of what character traits an African-American male should possess; in particular, what character traits his sons should possess. Troy's son Lyons now lives as a musician. To Troy, musicianship as a career does not provide that level of stability his job as a garbage man provides. Telli ng Lyons his point of view, Troy says the following: You know why I got it? You living the fast life...wanna be a musician...running around in them clubs and things...then, you learn to take care of yourself. You ain't gonna find me going and asking nobody for nothing.   Ã‚  Ã‚  Ã‚  Ã‚  (464) Troy, without the use of force, wishes Lyons, would change his ways to match his new ideology; on the contrary, Troy attempts to force Cory, his youngest son, to adopt these beliefs. In fact, Troy wants Cory to exemplify a more developed and enriched ideology than he himself has. Telling Lyons his point of view, Troy says the following: You go on and get your book learning so you can work yourself up in that A&P or learn how to fix cars or build houses or something, get you a trade. That way you have something can't nobody take away from you. You go on and learn how to put your hands to some good use. Besides hauling people's garbage.   Ã‚  Ã‚  Ã‚  Ã‚  (476) Similarly, both Cory and Lyons seek careers that lack stability and security - something Troy finds unfaithful to his beliefs. Cory yearns to join a collegiate football team. To supplement the principals he obtains from his steady occupation, Troy forces Cory to desist his collegiate football career and return to his steady occupation working at the A&P.

The History of Roller Coasters Essay -- Roller Coasters Amusement Park

The History of Roller Coasters Everyone remembers their first ride on a roller coaster, an experience of terror, joy and excitement, as you tower over amusement parks going through curves and loops. From wooden wonders and steel coasters to twisters and corkscrews, the great rides began with the Russian ice slides in the 17th century and have developed into the ultimate thrill machines of today. The origins of the roller coaster will probably never be a settled issue, historians and coaster enthusiasts could argue where it all began (Harris). The success and evolution of the roller coaster and white-knuckle ride has inextricably mirrored the growth and changing perception of the amusement park industry over the years. A period of intense innovation and development in roller coaster science have been interrupted by long periods of decline and neglect, but with each era comes a new success for coasters. Many inventors have aided to the progression of roller coasters and what they are today and it is important t o understand what they have done. There are many inventors who have contributed to the advancements of roller coasters and each of them have had a huge impact on what roller coasters are today. The earliest inventor would be August John Mueller, known as John Miller professionally, who was born in Homewood, Illinois in 1874. At the age of 19 Miller started working with a man named LaMarcus Thompson and became his chief engineer. By 1911, Miller was a consultant to the Philadelphia Toboggan Company (PTC), where he designed more than a dozen coasters for PTC, including the mammoth Giant Coaster at Paragon Park in Nantasket Beach, Massachusetts. During the late twenties and the Depression years Miller was associate... ...r Coaster Thrills in 3-D. Distributed by Goldhil Video, Thousand Oaks, CA 1994. (ES) Bennett, David (1998). Roller Coaster: Wooden and Steel Coasters, Twisters, and Corkscrews. New Jersey: Cartwell Books, Inc. (SS) Harris, Tom (1998). How Roller Coasters Work. http://howstuffworks.com/roller-coaster.htm [Accessed 9 April 2002]. (PS) Rathe, Andrew. Coaster – World.com. 2001. http://www.coaster-world.com/index.php. [Accessed 15 April 2002]. (ES) Sandy, Adam (1996). Roller Coasters. http://ultimaterollercoaster.com/coasters/ [Accessed 9 April 2002]. (PS) Silverstein, Herma. Scream Machines: Roller Coasters Past, Present and Future. New York: Walker, 1986. (PS) Throgmorton, Todd H. Roller Coasters of America. Osceola, Wis.: Motorbooks International, 1994. (PS) Wiese, Jim. Roller Coaster Science. New York: John Wiley, 1994. (PS)

Gender in Society as portrayed in Mary Wollstonecrafts A Vindication o

In this essay I am going to show you how things like education, job and relationship between men and women have changed and things like support are still the same since Mary Wollstonecraft and D. H. Lawrence write about them. In the essay 'A Vindication of the Right of Woman' by Mary Wollstonecraft, the author urges women to reject their conventional image of weakness. Mary Wollstonecraft uses her style of diction to convince the reader of her ideas. D. H. Lawrence, in his essay, 'Give Her a Pattern' sketches some of the patterns imposed on women by men from eighteen to 21st century. Wollstonecraft and Lawrence, they both write about the positions of men and women in society in their respective times. Wollstonecraft writes in Victorian Age and Lawrence writes in late eighteenth, early ninetieth century. But if these two writers could rise from the dead and go to see a movie or watch a television show today, they would definitely see evidence that some of their ideas about society ha ve changed such as career options, while few others such as the idea of ?the woman behind man? have remained the same. According to Lawrence, women are trying to live up to men?s expectations of what a woman is. He writes that, the eternal secret ideal of men [is] the prostitute? (D. H. Lawrence 182). The author could see his thoughts reflected in the movie ?Pretty Woman?. In this film, he can see how a man treats a woman by buying her nice clothes and doing things for her all the time. But actually it?s not for her, it is for his own pleasure. This ?gifts? and actions satisfy his needs to be with a woman that is not going to fall in love with him. Lawrence can see all of his ideas about the modern man who doesn?t know what he wants a... ...he world. This show is all about how single women can be high in society without men. They have good jobs and a lot of money. There are lots of women like them in this modern society. If she watched that television show, she will realize that women are capable of living without men. Our generation has been changed in different ways, but there are still some things that do not change over time. Those things are the same as Wollstonecraft and Lawrence thoughts. Some of them like career options, which includes job and education have changed a lot more and probably will keep changing in the future, too. They are changing in good way and in a way woman can be proud and live equal to men. I believe that those things staying the same, such as what the men expect the woman to be and to produce the best ideal of her, may remain in this order many centuries after this one.

Year 12 End of year Project †Attributes of God

There are two main views of what it means to say that God is eternal: 1. God is timeless, he is outside time and not bound by time; God is the creator of time. 2. God is everlasting, he moves along the same timeline that we do but never begins or ends. The past is the past for God as well as for us and the future is unknown to us and is also to some extent unknown to God because it has not happened yet. Our understanding of what it means for God to be eternal is important because it affects many other attributes of God for example, God is omniscient – can God really know the details of events which have not yet happened? the problem of evil – if God can see the whole picture from the beginning can he be partly to blame for things being the way they are? And God is omnipotent – can God change the past and undo events which have already happened or is that beyond his power? The view that God is timeless has been very popular among Christian thinkers for example, An selm, Augustine, Boethius and Aquinas. God being timeless is the idea that God exists outside time, and can see the past present and future with perfect knowledge. Time is argued as an aspect of creation like space, and God is in control of it. God is not bound by space; he can be and is everywhere at once. In the same way God is not bound by time but exists in every part of history and every part of the future while being present in the world today. This view of God being timeless is popular because it shows that God is not limited. As an aspect of creation, time is something introduced by God rather than something God is dependent on. God’s omnipotence is not threatened if God is not bound by the restrictions of time – perhaps a God who could not know the future would be less powerful than one who could. It is a view that God is unchangeable (immutable), which is argued to be a necessary part of God. People who don’t like the idea of God being everlasting argue that if God was bound by time then he would be much more limited. He would not know what the outcomes of actions might be; he would have to wait and see how events turned out before he decided what to do next. If this was true God’s omnipotence and omniscience would be reduced to the point where God could hardly be called all-powerful and all-knowing. Those who defend the view that God is outside time argue that other concepts of God’s relationship with time do not recognise the uniqueness of God. God can bring events in time and can cause changes in people without being changed himself, because God is not a person in the same way we are. There are things which are possible for God, because of the unique nature of his existence, even if we may not be able to see how they could be possible from within our limited understanding. Other people have raised objections to the view that God is timeless, saying it creates more problems than it resolves. It has been argued that if God is timeless and unchangeable then God cannot be a person, or be said to have a ‘life’. A person with a life has to be changeable in order to have relationships and respond to people according to what they do. A timeless God would not be able to love because a timeless God is immutable and therefore is not affected by anything. Jurgen Moltmann and Charles Hartshorne argued that love cannot be compatible with immutability. A loving being responds to the object of his/her love. If the loved one is feeling happy, the one who shared that love is in that happiness too; if the loved one suffers, then the one who loves feels pain too. But these feelings change/happen within time. Therefore God has to exist within time, so that God is able to respond to us through love. If there is a living God who has relationships with people as individuals then it is argued that God cannot also be timeless. Richard Swinburne writes that the view of a timeless God contradicts the Bible: ‘If God had thus fixed his intentions ‘from all eternity’ he would be a very lifeless thing†¦Yet, the God of the Old Testament is a God in continual interaction with men†¦Ã¢â‚¬â„¢ Swinburne argues that the view of God outside time is one which is not biblical but which has entered Christian thinking through the influence of ancient Greeks, and then re-enforced by Thomas Aquinas. Swinburne does not see why a perfect being should have to be changeless; it was Plato who planted the idea about a world that was unchanging but do we have to accept Plato’s ideas? In the Bible, Swinburne argues God does not have fixed purposes for all eternity. He does not intend for all of time to have something happening which is then unchangeable. God interacts with people and his decisions about what will happen may change because of the on-going process of his relationship with individuals. A biblical example of this is Hezekiah’s illness when he prays to God and God gives him another fifteen years of life. Perhaps, Swinburne was right and that God does have plans but was persuaded to change his mind. However, there are passages that suggest God has fixed intentions which do not change. Unlike humanity, God knows with perfect knowledge what he will do and has no need to alter his views. Augustine considered the question of whether the Bible supports the idea of a God who is timeless or a God who is everlasting and reached the opposite conclusion to Swinburne. For Augustine, the problem was that God had made the world at a particular point in time, which raised the issue of what God had been doing all the time beforehand. Augustine wondered why, if God was everlasting, he picked a particular moment to create the universe, and how God might have been spending his time before the universe existed. For Augustine, the biblical account of creation points towards a timeless God, who chooses to create day and night and chooses to create the seasons but who transcends ideas of ‘before’ and ‘after’.

Gender Role and Sexuality Essay

I can fortunately and happily say that I personally have not experienced unequal treatment in regards to my chosen career, educational path or previously held jobs. What I do still see currently being stereotyped are gender roles and the way they are allowed or not allowed to sexually express themselves in the public eye. From my experience it is more acceptable for men to compose music about sex, be in main stream media selling sex, have successful careers in sex, and everyday unequal expectations in dating, sex and relationships. Men have more sexual freedom in the world today. Men are encouraged and in most cases applauded on the discussion of how many partners they have had in the past and the specifics of each experience, yet woman are still expected to hide their sex from the world in fear of ridicule and isolation. In our society today woman who are overly sexual or dress in form fitting clothes or lack thereof are automatically stereotyped as the promiscuous type. Why the double standard? I don’t agree at all with displaying private sexual acts to the general public to gain fame and wealth and in by doing such corrupting children and destroying the beauty of sex but I don’t believe that we should have to hide that women are as much sexual beings equally as men. I feel religion and culture play major roles in the history of sexual repression of woman. Even dating back to the Puritan who believed that anything resulting in pleasure was a sin, women’s freedom to express their sexuality has been suppressed in fear of domination because we are just as powerful as men. Growing up in a strict catholic home I was always taught to act like a lady in public. Exactly what was meant by that I wasn’t fully sure but I knew its underlying symbolism was repressing my sexuality. I wasn’t allowed to wear spaghetti straps, mid drift shirts, shorts above my knees, or make up till I was 18 years old. Sex was not spoken of in my household at all, and if it happened to be seen in a movie or on television I was instructed to cover my eyes because sex was forbidden. Being a sexy woman was seen as vulgar. If I had male friends I could not talk on the phone with them or play outside of school with them without a parent or chaperone. On that contrary my younger brother was encouraged to dress well, wear cologne and have many female friends. It was a symbol of popularity. In my father’s Hispanic culture the young men were pampered and treated as kings with double standards. The women were there to serve them. We are not allowed to be sexy or let alone discuss sex in anyway shape or form. As an adult now I can understand why I completely rebelled against the stereotypes created by my religion and culture. It’s not fair to make women feel less than human than men. We are sexual creatures who share the same desires and needs. I now embrace my sexuality. I’m not afraid to be who I am, and say how I feel. Being a single mother in society today puts me in another stereotype as well. Having a child out of wedlock is still looked down upon, and more so with the mother. We are labeled as â€Å"promiscuous†, â€Å"unholy†, and â€Å"irresponsible†, but to me I loved a man for 8 years and wanted to create a life with him. Unfortunately the abuse I endured was too great to allow after the child was born, so I chose to leave. On the other hand the single father is praised and labeled as â€Å"hard working†, and â€Å"honorable†. In news and media woman are portrayed as sex objects in order to entice society. It draws women in because they either want to be like them or look like them and it draws men in because they love the visual stimulation. Sexuality is used as a shock value for ratings. Are sexy woman who love their bodies and the way it makes them feel really that shocking? Instead of conditioning our young woman to hide their sexuality we should be teaching them healthy ways to explore and express their human desires of sexuality in a safe, healthy way.

Rachel Carson Bio

Rachel Carson (May 27, 1907  Ã¢â‚¬â€œ April 14, 1964) was a Marine Biologist. Her accomplishments included: Writing the books The Edge Of The Sea, bestsellers Under The Sea Wind, The Sea Around Us, and her most popular Silent Spring, and she was also the founder of the Environmental Movement. Her most famous book, Silent Spring, documented effects of harmful pesticides and pollution on the environment, especially on birds. The book helped launch Carson’s Environmental Movement. The movement was a political group to address and shine a light on important environmental issues.It set out to change public policy towards the environment and also individual’s behavior. The movement recognized humanity as an ally and not an enemy of ecosystems. The movement focused on  ecology,  health, and  human rights in order to maintain the environment. Rachel Carson joined the Bureau of Fisheries as a host of the radio station, â€Å"Romance Under the Waters,† which she wo uld explore and discover the life underwater and then tell about her adventures on the station.Rachel Carson received many awards including: National Book Award and the John Burroughs Medal for her book The Sea Around Us, and she was also the second woman to be elected into the National Institute of Arts and Letters. The Bureau of Fisheries hired her as a junior biologist, and over a long time of many years, she was finally promoted to the chief editor of publications for the U. S. Fish and Wildlife Service. Rachel Carson was the first woman to take and pass the civil service test.Rachel Carson is not like Mr. Rezendes because she is a women and Mr. Rezendes is a man. She is also not pink. I found the information about Rachel Carson online on Wikipedia and some other educational websites. It was fairly easy to find information about Rachel Carson because she is a really important scientist in the Marine Biology field. I just tried to be specific in the Google search engine so I coul d find important information.I am really jubilant that I was able to easily find a lot of information on Rachel Carson because it shows how important Marine Biology is in the field of science. Also it shows that women, too, make many important accomplishments just like men do in the world of science. Rachel Carson was not discriminated against during her life, which was surprising because women normally are. Instead, it seems like she was respected in her line of work which is cool.In conclusion, Rachel Carson contributed greatly in the world of Marine Biology and she was given many awards for her achievements and contributions. She is an example of a special scientist because unlike most, she is a woman, and she wasn’t even disrespected or segregated for being a woman, which is great that by the time she was a scientist, people were not blinded by racism or sexism. Bibliography http://en. wikipedia. org/wiki/Rachel_Carson http://castle. eiu. edu/~wow/carsachieve. html http:/ /www. lkwdpl. org/wihohio/cars-rac. htm

Ongoing Corporate Human Resource Management Practice

Abstract – Strategic HR practice is always a challenge for any organization to provide a set of service that is able to make the sense in terms of implementing the organization’s strategic plan. Because without proper evaluation of the term, a company may not find out the challenges and the probable scopes of improvement. In today’s business world we cannot avoid the contribution of strategic practice especially in the service sectors like fast growing banking sector. The banking service in the world is growing day by day.Bangladesh, albeit a developing country, is no exception from it. In the recent period of time Human Resource Management (HRM) practices became so familiar and momentous in every business sector of Bangladesh. The success of every organization is coming through the performance of the employees of that organization. The effectiveness of the employee performance is largely depends upon the HR policy and practices. Therefore, the management should consider the magnitude of strategic HRM practices. Keywords : HR practice, Banking sector in Bangladesh.GJMBR Classification : JEL Code: O15 Ongoing Corporate Human Resource Management Practice in Banking sector of Bangladesh Strictly as per the compliance and regulations of:  © 2012 . Sadia Afroj. This is a research/review paper, distributed under the terms of the Creative Commons AttributionNoncommercial 3. 0 Unported License http://creativecommons. org/licenses/by-nc/3. 0/), permitting all non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.Ongoing Corporate Human Resource Management Practice in Banking sector of Bangladesh organization to provide a set of service that is able to make the sense in terms of implementing the organization’s strategic plan. Because without proper evaluation of the term, a company may not find out the challenges and the probable scopes of improvement. In today’s business world we cannot avoid the contribution of strategic practice especially in the service sectors like fast growing banking sector. The banking service in the world is growing day by day. Bangladesh, albeit a developing country, is no exception from it.In the recent period of time Human Resource Management (HRM) practices became so familiar and momentous in every business sector of Bangladesh. The success of every organization is coming through the performance of the employees of that organization. The effectiveness of the employee performance is largely depends upon the HR policy and practices. Therefore, the management should consider the magnitude of strategic HRM practices. The strategic plan for HR system will give a broad guideline within which the management can make decisions about their human resource.In designing the company’s HR system the HR manager need to understand the nature of the company’s business, their position in the market, moreover the objective and goal so that she or he can design a plan that will perfectly suits to achieve the strategic goal. This study has attempted to have knowledge about strategic HRM practices in the business sector of Bangladesh like the banking sector because it plays a pivotal role to the economic growth of the country Abstract – Strategic HR practice is always a challenge for any Keyword : HR practice, Banking sector in Bangladesh. B I.Introduction anking is a powerful medium of socio economic changes in developing countries like Bangladesh. A well organized banking system can play a vital role in the development of the country. Human Resource Management is a distinctive approach to employment management which seeks to achieve competitive advantage through the strategic deployment of a highly committed and capable workforce, using an integrated array of cultural, structural and personnel techniques. Extensive training and culture management programs, individualized reward management systems, as we ll as a range of employee nvolvement mechanisms, operate towards achieving enhanced employees’ contribution. It is a whole range of notions on management theory, style and practice. In maintaining About : Business Administration Discipline, Khulna University, Khulna, Bangladesh. E-mail: [email  protected] com II. The current trend of HR practice in different banks of Bangladesh In Bangladesh most of the human resource related decisions are mainly taken by the central management. In different branches these decisions are just implemented. In different private banks of the  © 2012 Global Journals Inc. (US)Global Journal of Management and Business Research and implementing balance between the employees' aspirations and the goals of the bank, the bank must generate the highly effective and efficient Human Resource Management. For the Human Resources Management to contribute to the profitability, quality, and other organizational goals of the bank, it should be 105 able to clo sely integrate careful planning and decisionmaking. To be able to do this, it must perform various activities such as recruitment, compensation or giving rewards, training or career development, performance appraisal, and health and safety developments.For control and implementation effective strategic planning is required for each sector of banking as it is mere or less service oriented business unit. It is included into the direct management task. In banking these strategic practice includes evaluating the bank’s (business) internal and external situation, properly define the business and developing a mission, translating the mission into the strategic goal as organization’s goal and crafting a final strategy or course of action.Besides practicing HR in different units it is also a mammoth task for the banks to face the central and outer challenges. In different way the HR department sales, finance and manufacture the strategic over time to achieve its ultimate objec tives. Monitoring as well as changing the strategy also permits the business to cope up with the current demand. As the unit needs to improve the quality of its different service. Then the HR strategy might be to boost up employee quality consciousness through improved screening and necessary training.In formulating and implementing the HR strategy the business needs to follow the global trend and need to continually improve organizational performance. But HR department also should be careful enough to designing its strategic planning not just to execute. So when planning it the strategic manager must realize where they are now and where needs to go. Volume XII Issue II Version I F ebruary 2012 Sadia Afroj Ongoing Corporate Human Resource Management Practice in Banking sector of Bangladesh Global Journal of Management and Business Research country it just follows the instruction come from the higher authority.All the banks have their Corporate Head office in Dhaka and most of the st rategic decisions are taken from there. For the better understanding of corporate business, continue long term relationship, ensure the desirable growth and fulfill the organizational goal. Strategic HR follows the basic trends in different private banks in Bangladesh as just maintaining the instruction of central authority. In different banks most of the employees agreed with this point that they are satisfies in the nature and trend on practicing strategic HR in different banks.As it is mentioned that most of the decisions are taken in corporate level, but at the time of appointment, that means on the eve of joining in the bank they are introduced with the legislation and different terms & 106 conditions of the organization. As a result each and every employee gets a clear view about the ins and outs of their individual course of action. It also discloses the over all picture of the organization-its previous-currentfuture. As it provides an overall idea of presence of HR in the ba nks it covers almost all the areas. The current HR Strategic practice covers all over the areas like ?Recruitment and firing maintains the correct process or not. ? In case of selection how the employees are treated. ? How they are oriented in new working environment. ? The effectiveness of different benefit and incentive packages. ? Whether the bank properly follow the promotion strategy. ? How effectively the employees handle different complains of the clients. ? Maintenance of different laws, safety act etc. F ebruary 2012 Depending upon the above factors the employees of different banks differs. The banks at the time of appointing new employees normally check their HRIS.As most of the bank always main updated Human Resource Information system, it is so easy for them to find out the empty position, where new employees are required. So there a little bit chance that there is lack of employees in different banks. The vacant situation raises mainly when ? Any employees leave or fire d without notice. ? Increase absenteeism because of illness. ? New branches are opened But the above factors don’t have any long-term effect on the performance of a particular branch. Computer based information system and new recruitment immediately remove this short term problem.The corporate branch through effective job analysis mainly handles it. In different banks the employees thought that effective information system as well as prompt decision making deprived the problems which may arrive in employee’s shortage situation. In case of treatment in Bangladeshi banking sector inside job how the management handles their grievances. Whether there remain any unequal treatment among the employees having same quality and competencies. Human Resource division can ensure its smooth and accurate working environment if it can ensure that the employees will provide their label best effort.The employees can follow this way if they are ensured that they have enough mechanism in their hand to protest any kind of unfair practice within the organization as well as in such situation and the management will follow the act properly. The management is able to create enough interest among the employees within the organizational framework of its primary obligation to senior management or immediate higher authority For personnel recruitment and selection these banks follows some standard most of the cases.The practiced format for selection and recruitment is –  ¦ The corporate decide what positions will have to fill and how to fill the immediate as well as future requirements. This total procedure is designed to cover all positions from bottom to top level. As it is an integral part of the bank’s strategic HR and planning process through succession planning the higher authority implement it. The corporate HR department also decides the expansion process of their employment requirement. It detailed how to hire, screen the employees and where to put th em.  ¦ The common process of forecasting the personnel need is analyzing trends.The past data and present requirements construct the idea about the trend of employee requirement.  ¦ The higher authority study variations in the bank’s employment level in last few years. Inauguration of Volume XII Issue II Version I As when over all HR situation is evaluated on the basis of the ongoing trend, the employees mainly tried to adjust their own expectation and nature of handling different situation.. To ensure the smooth working environment it is essential for any organization to hire enough employees according to the necessities of each different branch.The employee’s requirements and posting differ because of the following aspects;  ¦  ¦  ¦ If the bank covers so many financial products then it needs more employees The necessities of employees differ on working procedure- automation or manual working process When there remain two or more branches close to each other , normally less employees is required as they have to handle comparatively lesser employees in that case Higher population creates pressure of fast service as well as larger number of employees. Because they need to handle larger customer group.  © 2012 Global Journals Inc. (US) Ongoing Corporate Human Resource Management Practice in Banking sector of Bangladesh  ¦ new branches and service variations in different banks are the two main key indicators of establishing the trend of personnel requirement. By using the computer based information systemHRIS helps estimate current and future employees requirement. This information system also figures the average employee demand the transferring from one branch to another the demand is fulfilled some times.Normally internal recruitment/selection follows the above strategies. Most of the cases this strategy is taken for the key positions of the bank. Whether any employee is newly recruited or transferred from one place to another, they n eed to adapt the working environment. Otherwise they may not give their best for the organization. For the adaptation in the new work responsibilities or working place, the employees may get help from the organizational policy. On the job training is a very effective mechanism for the proper orientation of new employees.Form the collected data on various employees, we found that they are introduced to their new job by maintaining the organizational policy. Most of the employees especially who just introduced in the job, get a fresh and effective orientation from their organization as well as from the branch. Those who enter into the job as Management Trainee or Probationary officer always get 1-3 years probationary period with training to adapt and learn much about their job responsibilities and organizational rule. Training is a hallmark of good management, and a task manager ignore at their peril.Having high potential employees does not guarantee they will succeed. Instead, they m ust know what the management want them to do and how to do that. If they don’t know, they will do the job in their own way, not according to the management’s preference. Therefore, effective training is essential for the improvement of both the employee and the organization. Employee motivation is one of the most important aspects of organizational behavior. The productivity and the performance of the employees largely depend on motivation.Motivation is the force that makes one do things: this is a result of one’s individual needs being satisfied (or met) so that s/he has inspiration to complete the task. These needs vary from person to person as everybody has their individual needs to motivate themselves. Depending on how motivated people are, it may further determine the effort they put into their work and therefore increase the standard of the output. There are various health and safety laws existing in Bangladesh. But these are mainly applicable for the indu stries where hazardous equipments are used. But in banks there is no hazardous equipment orThe EEOC will take action if the below two situation arise †¢ To fail or refuse to hire or to discharge an individuals or discriminate against any individual with respect to his or her compensation ,terms , condition or privilege of employment , because of such individuals race, color , religion, gender or national origin. †¢ To limit ,segregate or classify his or her employees or applicant for employment in any way that would deprived or tend to deprive any individual of employment opportunity or adversely affect his or her status as an employee race, color , religion, gender or national origin.In Bangladesh it is found that most of the employees are satisfied with the prevailing strategic process and procedure of the bank. They feel that the HR department is playing a vital play in employee advocacy role. They also believe that the recruitment and selection policy is fair enough to choose the competent employees for the organization. The orientation process and training facility excising in the organization is proper for achieving the strategic goals of the banks. The pay package and benefit package is  © 2012 Global Journals Inc. (US) Global Journal of Management and Business Research nstrument is used. So there are fewer requirements for marinating rigorous health and safety measure. However, banks are prepared for any fire related accident and mere illness of the employees. They keep fire extinguishers in their office and first aid facilities is also available The most prominent HR manager can take to ensure their strategic contribution to develop measurement system. To increase the moral of employees, the HR manager first knows the importance of particular work and importance of employee’s hundred percentage contribution to the work.On the basis of the judgment HR manger first identify the task of the specific employee’s task, according to the job pattern train up the employee, provide all the equipment to perform the task and try to develop ethics to the employee and lastly give motivation to perform the work 107 properly. Every employee gives a vast knowledge how they create value for the organization through their work and help to achieve the organizational goal. When the employees know that how much important to perform the work properly, automatically it help to increase the moral of employees.Equal Employment Opportunity means employer cannot discriminate on the basis of race color religion gender or national origin with respect to employment. There are EEOC (Equal Employment Opportunity Commission) authorities who monitor the discrimination complain. They make the judgment through the law of the country. Volume XII Issue II Version I F ebruary 2012 Ongoing Corporate Human Resource Management Practice in Banking sector of Bangladesh F ebruary 2012 also at a satisfactory level.To fulfill the strategic objective and goals, the working environment and employee treatment should be well defined and it must have to be implemented properly. But in case of placing right people in the right place, the opinion varies among the employees. Some of them think that they are not placed in the exact position for what they are appropriate for. In some of the cases like employment rule, equal employment situation a considerable portion of the bankers are not sure about then policy practiced.HRIS is needed to improve the productivity and performance of the human resource department, but in all of the beaches HRIS is not practiced in detail. III. Conclusion 108 HRM practices are crucial for every organization for the proper management for all activities in an organization. As the activities are done through the human asset of the organization, therefore the management should be very much cautious to formulate and implement the HR policy for their organization that could satisfy and inspire the employee to me et the organizational goal.It has been disclosed that the present practices of strategic HRM are in satisfactory level with some little variation. Therefore, the management should continue their present practice and take initiative to resolve this problem. This industry is growing rapidly and to sustain this growth, effective and timely policy should be taken. Volume XII Issue II Version I Global Journal of Management and Business Research References References Referencias 1. Terrey, G R and Franklin, S G (1996).Principles of Management (8th ed. ), Delhi: A. I. T. B. S. Publishers and Distributors. 2. Stone, R. J. , 2002. Human Resource Management, 4th (Edn. ). Jhon Wiley and Sons, Australia, pp: 4 3. Byars, L. L. and L. W. Rue, 2000 Human Resource Management. 6th (Edn. ). McGraw-Hill, Boston, pp: 3. 4. Wright, P. M. , G. C. McMahan and A. McWilliams, 1994. Human Resources and sustained competitive advantage: A resource based perspective. Intl. J. Human Resource Management, Vol:5, p p: 301-26. 5. Mc Namara, C. P. 1999. Making human capital productive, Business and Economic Review, Vol: 46, pp: 10-17. 6. Pfeffer, J. , 1998. The Human Equation, Harvard Business School Press, Boston, Massachusetts. pp: 111-12. 7. Giordano, A. G. , 19871. Concise Dictionary of Business Terminology. Pentice-Hall, NJ. , p:18 8. Gubman, E. L. , 1995. Aligning people strategies with customer value. Compensation and Benefit Review, p:22  © 2012 Global Journals Inc. (US) Global Journals Inc. (US) Guidelines Handbook 2012 www. GlobalJournals. org

Global Marketing and Advertising Assignment Example | Topics and Well Written Essays - 1750 words

Global Marketing and Advertising - Assignment Example Such is an effective strategy that ensures that they develop advertising contents that resonate with the uniqueness of the respective markets. Key among the factors that influence the decisions to localize advertising is the fact that emerging markets become the most lucrative markets for some of the leading global brands. They must, therefore, find appropriate ways of penetrating the unique markets. Hollensen, (2004) asserts that localizing advertisement is vital since it limits the costs of marketing to the prevailing marketing costs in any given market. Introducing a new product in a new market requires the company to employ appropriate brand development strategies. Developing a brand requires the effective introduction of the product a feature that validates the localized advertising. Any company such as those marketing whiskeys like Johnnie Walker cannot employ the same marketing strategies it uses in the United States in such a new country as China. The United States is an established market. Johnnie Walker is a stable brand and a market leader in the country. In China, Johnnie Walker is a new brand with the company barely introducing its products. The company, therefore, uses localized advertising in China with the view to introducing and developing a brand in the country as it has in the United States. In emerging markets, the company uses basic target market strategies such as the marketing mix. The marketing mix is a vital introductory and product developmental strategy that presents specific features of a product (Kotler & Armstrong, 1991). Key among such features is the product itself, the price of the product, place, and promotion. The attractiveness of the emerging markets often enhances the development of a scramble for the market. This requires strategic yet aggressive marketing that validates the use of the marketing mix since it presents the price of a product as a major competitive advantage.