Effects of TV viewing on children Essay

Children argon to be considered as the hope of the tomorrow. They ar the one who claim our world beautiful and meaningful because of their innocence and simplicity. But are these facts every(prenominal) the same true nowadays? Or it allow for be just a dream for us now? Childrens characters, personalities and their totality as private first develop and mold inside the home where parents are view as and responsible to teach their children the good values and ethical motive.But the irony for this egression is that, parents tend to forget their responsibilities as parents in supervising their kids, due to their febrile schedules and demands of their work, especially in honoring idiot box where children are expose to contrasting kinds of indecent advertizings and commercials. Parents should allot time in spending quality mo manpowerts and be on the side of their children in order for them to explain the publicizings and commercials which have an self-aggrandising content.Th is paper argues the negative effects of television viewing on children. television set is a very powerful tool to the learning of the children and it potbelly prepare them in many ways whether it is profitable or destructive to their moral philosophy and values. It contributes much most especially when parents let their children watch indecent television shows anytime of the day without their supervision. There are besides shows on TV that render fear to the hearts of these children because they are able to internalize what they have seen.In a investigateed entitled telly and conducted by the University of moolah Health organisation stated that in a usual American household, there are or so 7 hours spend by children in watching television everyday and there are astir(predicate) tens of thousands of commercials observed by the kids on TV which the public relations mark. And not alone that, every family the range of 1,000 to 2,000 children watched TV ads for alcohol and the fears attributed by the television can establish sleep problems.A survey showed that there was about 37 part of the kids stated that they were terrified by a TV story and the symptoms for this include anxious feelings, withdrawing from friends, nightmares(see Television University of Michigan Health System). There are similarly commercials that speak about arouse. It is called sex in advert. The use of informal attractiveness as a tool of persuasion by drawing attention, matter to to a particular product for the purpose of promotion and increase in sales had been a part of marketing and advert industry for sort of some time.The method generally uses attractive models, usually in a suggestive or provocative scene. The past two decades have witnessed an change magnitude use of denotative cozy appeal in consumer-oriented print advertising and particularly of women as the object of sexual desire that it has reached to the point of world common. The use of sex in adver tising on television can range from being highly overt to extremely subtle from explicit displays of sexual acts or bleakness, down to the use of basic cosmetic products to advance attractiveness.The much subtle forms of this spectrum have seeped into other types of media. One much(prenominal) workout is the criteria in the selection of DJs and announcers, which is based on the sexiness of their voice. The use of sexual imagery in advertising has received a barrage of criticisms on various grounds. Moral and religious groups oppose it for being obscene. Feminist groups chevvy the issue of womens rights, that it reduces women as mere objects. Others believe that it and reinforces sexism. charge in marketing finished the years has become raunchier and raunchier, with each advertisement trying to outdo the last. Since it has become a powerful force in the marketing industry, we see the market being saturated with signs of glamorous ash-blonde women and muscle-rippling playboys . However, recent studies indicate that such(prenominal) a tool is no time-consuming the sure-way answer to every marketing officers prayer. Although most companies put on sex as their largest promoter of their product(s), negative results may never be far behind. finishual ads do not always appeal to all consumers and accept sex as an acceptable marketing tool. A reckon done by Susan Cummings for the American Demographics Magazine, quoted that 75 percent of women and 53 percent of men aged 35 to 54 said that sex in advertising can be offensive (Cited in Sex SellsNo, Really ). Other concerns being raised is how the youth react to this and how they see sex in advertising. There are many different opinions on how sexual appeal in advertising is defined.A slight fight had been found between infantile men and women. Sexual appeal for late women did not depend on how battalion looked in the advertisement. Focus is more on movement. It does not tear down up have to include nudit y, and models need not be exceptionally good looking for the ad to be even considered sexual. Young men also believe that the movement and the appearance of the models are of great importance. Both genders perceive an ad as sexual through words and images, even without images of nudity among the characters.Therefore, this study came to the following conclusions that advertisement do not have to contain nudity to be perceived by young men and women as sexual in character even movement and appearance of the models in the advertisement can make it sexual in nature young men differ from their women counterparts in the nose out that they believe that exceptional good looks among models require an ad campaign to be so. They also believe that there is too much sex in advertising, even observing that there are companies who make use of sexual appeal even if their product is discordant with the sexual image.These young men also see advertisements as discriminating to both men and women. Thi s research also came to the same conclusion that buying behavior does not change, since nudity in advertisement has become so common. Young female respondents also believe that there is too much sex in advertising and these failed to elicit responses. Reaction of tension came only if the image is tasteless. However, for young women, status and buying behavior might change if an advertisement based on sexual appeal is too sexual. A favorable response comes only if the sexual appeal is done tastefully and the appeal has any fraternity towards the brand.Their self-image and confidence is affected when it showed attractive models. Corporations are then urged to make considerations in aiming advertising towards youth in using sexual appeals in their advertisement campaigns. This means that children are prone to adapt thwarted values and morals which will affect sooner to their development as individuals and contribute in the later part of their lives. Being TV addicts is more treachero us and angry than taking a drug because it disseminates violence, spoils peoples intellects, and ruins not only the individual but as well as our nation and culture.In conclusion, it cannot deny that children are great imitators and that is one of their natures. They really follow and replicate what they have seen and observed from other people especially when they realize that these people involve manifests excitement in doing such acts. Present televisions advertisements, commercials, shows and movies already content indecent acts such as violence, sensual actions or sex, drinking and taking drugs which have great impact to the minds of the younger generations. These kinds of entertainments will create curiosity and puzzlements to their young minds that will push them to try it by themselves.The advertisers really put an effort to convey their audiences-whether young or old-whom the actions manage on TV, those actions are worth emulating for and because of this, children are mo tivated to imitate it. The University of Michigan Health System further discussed that TV shows usually speak about the use of alcohol. The existence of alcohol on TV resorts the gamut from prime-time programsIn addition, the researched intercommunicate us that those who are TV addicts are more similarly to poop cigarettes and marijuana.However, parents are not open in discussing issues such as throw control, sexually transmitted disease and sex and even schools are absentminded to give information about sex education programs and due to such reasons, children are able to acquire sex information through watching TV. In a survey disclosed the fact that there were about 76 percent of teenagers attested that one intuition why young people indulge in sex because TV movies and programs make such thing as common and ordinary for their age group (see Television University of Michigan Health System).