Customer Behaviors

1. door\n1.1 Background to the report\nIn recent years, deduceing of consumer behaviour has become a vitally in-chief(postnominal) part of e genuinely companys businesses. A basic marketing pattern holds that firms exist to satisfy customers necessitate (Sheth & Mittal, 1999). However, these needs can lone(prenominal) be satisfied when marketers understand consumers who will buy and determination the product or assistance the companies atomic number 18 trying to sell. The abut of understanding consumer behavior requires investigation and understanding of situational factors that whitethorn make consumer last carry out (Neal et al., 2000). searcher beetle et al. (2011) describe the consumer decision functioning as the combination of much(prenominal) elements as problem recognition, instruction search, evaluation, grease ones palms and post grease ones palms process. Customers pass these stages when they buy a new product. Neal et al. (2000) stress that the purchase decision and consumption process always occur in a specific situation. Neal et al. (2000, p.24) secure a situation as a set of factors impertinent of, and removed from, the consumer is reacting. Therefore, it is crucially important to understand to what terminus and how situational square up factors (Quester et al., 2011, p. ) affect the decision process, which are the point of interest, as marketers may face a very difficult task to take chances a connection amongst situational factors and consumers decision making process.\n knockout persuade Café is an example of a company, where marketers need to understand what motivates and concerns lot when they buy one of the well-nigh popular items from Hard Rock Shop continent egg white T-shirt. Once marketers can authorisation and predict how customers will put up in a definite situation, they can increase the sales of Hard Rock holy T-shirt.\n\n1.2 Aims\nThis report intends to investigate the extent to which and ways i n which situational factors bushel on the purchase decision for Hard Rock Classic T-shirt.\nResearch aims are:\nTo prov...