Consumer Decision Process

CONSUMER DECISION PROCESS 1.0 Introduction As a consumer we nuclear number 18 forced into qualification finishs everyday of our lives. each get involves rough sort of ending process. To gain an edge, marketers engage to understand the survey process involved with consumers and their purchases. Part of taste the way consumers calculate is the consumer decision-making process regulate. This model involves the steps that a consumer would chock consciously make when making a purchase. The model is not a set of step-by-step procedures manual that consumers take, further it is what occurs in consumers sub consciously. Depending on the purchase, the individual, and situation affecting the consumer, the decision process leave vary. The decision process model looks at how an individual thinks when making a purchase, and behaviours linked to a consumer before, during and subsequently the purchase. There are five phases involved in the consumer decision process model, which forget be run intod throughout the report. A character making extravagantly involvement purchase go away be used to examine the phases of the process in more(prenominal) detail. 1.1 The Character Name: Shane metalworker Address: 20 sign of the zodiac Rd, Tullamarine Age: 40 sexuality: Male Martial post: Married, 2 chelaren, 1 on the way Occupation: milling machinery Worker Shane Smith is a factory worker and is merrily married to wife Karen. They curb 2 children aged 1 and 4 and are expecting their thirdly child shortly.

Shane drives an old Beatle and Karen drives a 1993 Hyundai Excel. With a imperti nent child shortly to arrive, a new machine! is essential so Shane and Karen have decided to purchase a new car. 1.2 What Shane &type A; Karen are flavour for The features Shane and Karen are looking for in their car are safety, space, comfort, reliability, displace economy and resale value. Modifying components and optional extras arent necessary although they would like line conditioning and power windows. There are... If you essential to get a full essay, order it on our website: OrderCustomPaper.com

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