Executive Summary ships company capital of South Carolina/HCA health fretting batch Company Founders Richard Scott and Richard rainwater Business The company was a for-profit organization and the largest hospital alliance in the world. Business Start- up bes Scott and Rainwater each put up $125,000 and financed the purchase with $65 million from Citicorp. The Market The companys marketing syllabus cost was an ambitious $100 million per fiscal stratum or more. The advertising campaigns were aggressive and saw no boundaries contend the competition. The Competition capital of South Carolina/HCA competed with small or large hospitals, association based not-for-profit hospitals, clinics and health care centers. Product/Services They provided exceedingly overpriced health care and serviced anyone, anybody or anything that could result in a profit. Competitive Advantage beingness larger than keep and charging so much high in a higher place the competition. R isk/Opportunity What risk? We are unbeatable! The companys motto was, The opportunity to rip you shoot is immediately. The Companys Downfall Thinking they could deal from the government and the taxpayer but could never be caught. The Punishment One- nice the largest healthcare fraud case in the United States write up and Two- An investigation that settled at a net character of $1.7 billion dollars.
Columbia/HCA health care Corporation: The Beginning The Healthcare Company started in 1987; Richard Scott teamed up with Richard Rainwater to shit the Columbia Healthcare Corpora tion. At the time, the 34-year-old Scott was! a graduate of two the University of molybdenum and Southern Methodist University Law School; Rainwater was a Fort Worth financier, a self-made billionaire. In folk 1993, Columbia merged with Galen Health Care, which had earlier been spun off from Humana. It now owned 99 hospitals in the USA and internationally. It expand its indemnity of selling ownership stakes to physicians in instal to get them to the...If you want to get a full essay, erect it on our website: OrderCustomPaper.com
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