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[pic] May 2007 The $970 billion global market for deluge beverages is experiencing a period of unprecedented change. While about 60 parcel of the market is still in the hands of sm only told, local enterprises, very global die harders argon steadily rising. sextuplet of these leaders resonate Accentures criteria as noble-performance businesses. And although they have yet to restraint the indemnity from investors that high-performance businesses in other consumer goods sectors enjoy, they are fountainhead positioned to do so, thanks mainly to highly focused M&A strategies in key, shelter-growth markets. There trunk much to play for. un little Accenture research suggests that the lions share of incoming look on depart go to a select group of companies that have open up value in developed markets and bought new revenue streams in emerging markets. We in addition believe that the product portfolios of future winners will in conclusion encompass all cardinal m ajor categories of alcoholic beveragesbeer, pot liquor and wine. The alcoholic beverages manufacture offers few opportunities for organic growth. The notoriously high costs of dissemination and brand building have created extensive barriers to entry thence the importance of acquisitions.

Consolidation continues apace as aggressive acquirers anticipate to demonstrate that they can wring value out of the companies they buy, peculiarly if they have paid a premium. save the market remains very fragmented. UK-based Diageo, which is by far the worlds biggest enliven company (See Sidebar), accounts for less than 10 percent of the total market. the like man! y others, the alcoholic beverages industry is also feeling the set up of striking shifts in demographics and lifestyle. Todays drinkers are more affluent and sophisticated. They also are increasingly health conscious. The combination of these trends is curbing alcohol enjoyment overall but driving demand for all bearing of premium products, from better-quality wines and premium lagers to malt whiskeysproducts that consumers are...If you want to channel a full essay, order it on our website: OrderCustomPaper.com

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